Why people bet online or prefer betting in stores Research Proposal

Why people bet online or prefer betting in stores - Research Proposal Example This is according to Luntz (2006). For starters, an individual can gamble within several sites. It is imperative to note that those sites offer massive rewards and bonuses. The bonuses come when the betting sites agree to reward new customers who have just registered to their sites. At the same time, the betting sites may agree to reward their old and loyal customers (Luntz 2006, 467). By this, they will be making the customers committed to what they do. Betting rewards also come in the form of clients being allowed to offer free bets on some occasions. In addition, the customers may be offered general bonuses. According to Petry (2004), we should not ignore the fact that people practice online sports betting because they find it somewhat safe. This fact may be debatable especially because there are a number of sites that claim to provide opportunities for betting, while their main intention is to fraud the public at large. Nevertheless, most of the betting sites in the UK are under the management of well-known companies with an irrefutable reputation like William Hill, Gala Coral, Bet365, Sky Betting and Gaming and 32Red among others (Petry 2004, 661). This makes online sports betting to be safe. Another reason as to why people indulge in online sports betting is the fact that it is comfortable.This is according to Kelly (2011). The ease is because for one to participate in online sports betting, then they need to be computer literate and have data access. The two requirements will enable any interested party to register on any online sports’ betting site and take part in betting. The ease is also demonstrated by the fact that the customers can... Considering how rapidly the betting industry has been growing, then I may be forgiven if I said that betting might just be as old as the society. The UK opened its doors to betting back in 1961 and since then the industry has never looked back. The betting shops have been rising in the number and so does the number of those who practice betting. Originally, people used to bet by visiting the betting shops. Supplementary to that, some people employed the services of a telephone credit betting. Due to the advancement in technology, however, some people started opting for online betting. And indeed online betting has not disappointed. The organizztion of the literature review is such that it first deals with why people carry out online sports betting followed by the reasons why people bet in stores. It is beyond doubt that betting is slowly spreading its wings into our society. It does not consider age given that children as little as 12 years old have attested to be involved in betting at one point. Similarly, even the older population takes part in betting because statistics reveal that those aged above sixty also take part in betting. In like manner, betting knows no gender because both males and females take part in it (Abott 2009, 412). We may not be able to predict the rate at which betting is advancing in the society. One fact for sure is that, whichever form of betting one involves in, be it online sports betting or visiting the betting stores, betting is gaining ground. In addition, we ought to appreciate the findings and works of the various authours reviewed above. This is because they have managed to bring us upto speed with an area of our life we almost forgot.